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Dream Olympic Cities

Tokyo, London, Paris, the Olympic host cities are pretty much always the same. Wouldn’t it be great if the Olympic cities were iconic Mediterranean cities?

In this project Palard reimagined how the logos of some Mediterranean cities would have been in their golden age: the Olympic Games in the glamorous Monaco of the 70’s, in the Marbella of the Jet Set of the 80’s and in the vibrant Venezia of the 90’s. Cities that were never Olympic, but it would be cool if they had been.
 
For this project, Palard launched a limited edition capsule of three snapback style caps, in nylon ripstop fabric, with embroidered logos of the dream Olympic cities.